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Marketing Specialist

 

Experience-driven storyteller specialising in creative writing and digital marketing with a multicultural background.

Ashley

Lee

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ABOUT ME

Hello, I'm Ashley Lee from Malaysia, a recent marketing graduate with a multicultural background. My Bachelor's Degree in Taiwan laid the groundwork for my skills in marketing planning and copywriting. Notably, one of my posts garnered significant engagement, with 2k comments and reached over 50k people on an e-commerce Facebook page.

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Education

​2021 - 2023

Feng Chia University 

Taiwan

Master's Degree in Global Marketing

Thesis: Multi-Channel Attribution Model in Customer Journey with Markov Chain Analysis

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​2017 - 2023

Chihlee University of Technologies 

Taiwan

Bachelor" 's Degree in Marketing and Logistic Management 

Minor: online to offline e-commerce

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​Feb2023 - Jul 2023

Hanze University of Applied Science 

The Netherland

Exchange

International Marketing

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PROJECT

Image by John Fornander

Market Research

Anticipated 100 leads from Danish users through social media to the website in the first three months

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Fundraising

Chinese Long Term Care Association

Funded NT$ 30,000 in two month

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Competition

Mice Destination Marketing

1st place in presentation

2nd place marketing proposal

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