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My Background

Marketing Graduate

Hello, I'm Ashley Lee from Malaysia, a recent marketing graduate with a multicultural background. My Bachelor's Degree in Taiwan laid the groundwork for my skills in marketing planning and copywriting. Notably, one of my posts garnered significant engagement, with 2k comments and reached over 50k people on an e-commerce Facebook page.

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During my Master's Degree, I honed my analytical skills. My research involved analysing Google Analytics data from 17 companies and investigating how marketers could accurately assign credit for conversions to multiple touchpoints and channels facilitating customer journeys.

My academic background also sharpened my project management abilities. I consistently participated in close-knit teamwork, enhancing my capacity to coordinate tasks, set objectives, and ensure projects were completed within set timelines.

 

The exchange program in the Netherlands was a pivotal experience where I collaborated with individuals from diverse nationalities and backgrounds to complete projects.


I am excited to contribute my skills and enthusiasm to the outstanding team.

Education

2021 - 2023

Feng Chia University, Taiwan
Master's Degree in Global Marketing
Thesis: Multi-Channel Attribution Model in Customer Journey with Markov Chain Analysis

Feb 2023 - Jul 2023

Hanze University of Applied Science
The Netherlands
Exchange： IBS International Marketing

2017 - 2021

Chihlee University of Technology, Taiwan
Bachelor's Degree in Marketing and Logistic Management
Minor: Online to Offline

2018 - 2021

Work Expierience

2020 - 2021

Staff | The Greenery
Part-Time

  • Resolve customer complaints and concerns.

  • Checkout and service for customers.

  • Conduct end-of-day financial reconciliation

Staff | Da Jiang Bakery |
Part-Time

  • checkout and service for customers.

  • Conduct end-of-day financial reconciliation

Skill

Certification

Software / Hard Skill​
​

  • Microsoft Office

  • Google Workspace

  • Adobe Premiere Pro

  • Tableau

  • HubSpot

  • Canva

Software / Hard Skill​
​​

  • Google Analytics

  • Social Media Management

  • E-commerce

  • Content Creation

  • Market Research

  • Email Marketing

Language

English
Fluent

Chinese
Native

Malay
Conversant

Cantonese
Conversant

Volunteer

2018 - 2019

Tzu Chi Collegiate Youth Association
(Tzu Ching)

  • After-School Tutor for Junior High School Students

  • Organized and coordinated various events: blood donation

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